Changing the Face of Sierra Leonean Music: Reems Entertainment

We Celebrate the founders of Reems Entertainment, an all female owned marketing company with the goal of helping to nurture and market talented Sierra Leonean musicians and artists to a global platform. WCA sat with the ladies of the company for an interview:


WCA: Our theme this year is African Women Build and as a young African woman on the continent it is exciting to see you building your marketing company Reems Entertainment, tell us a bit about why you decided to launch this business?

RE: We decided to launch this business because in a country like ours, there is a need for professional marketers and we deem it fit to have a company, where it’s an all-female marketing/entertainment company to push what we know and what we have passion for. Our company is the only all-female marketing/entertainment company in Sierra Leone. Our CEO happens to be a Celebrity whose background is in Psychology who gets to meet people every day and has met so many people in different business, and was a quick like in Sierra Leone, while the other partner’s background is in Accounting and Business Management, making it a really good blend, making the decision to collaborate very easy.  Marketing is dealing with people; customer service is our priority and we stand for what we believe in. A marketing company was simply the easiest business that we can all do, matching our strengths and skills.

WCA: What inspired you to target artists in Sierra Leone?

RE: As mentioned earlier, being a celebrity and dealing with entertainers’ day in and day out, was the major reason. I know what we are lacking and what we are lacking is branding/Marketing. We do have talents; however, we don’t know how to execute, we don’t have really good teams to help us in Sierra Leone. A lot of these artists, only go to the studio and sing, but doesn’t really know what being a star comes with, which also builds the frustrations, as it feels that they don’t grow at all. After the Branding Master Class, I myself learned a lot and basically thought, the first step to dealing with these artists is to teach them, how to brand and market themselves. A lot of the know are experienced and know what It takes but majority doesn’t. They don’t understand branding and that it comes with being a celebrity. So therefore, teaching them will be the ultimate first step and everything else will follow.

WCA: What are the some of the challenges you experience as women entrepreneurs in a male dominated field as music?

RE: A major challenge is the fact that they don’t believe in it, collectively as a society we sometimes have this idea that women together are a disaster, so we get to hear, this company is not going to last, because women fight all the time and there is no future in an all female business. As much as we are proud to say that we are an all-female company, we also get to hear, where are the men? Without a man, it will be hard for it to succeed. Our vision, mission and goal, gives us the strength and we know we are in it to win it, whatever they can do we can also do better.

WCA: How do you infuse culture with your work?

RE: By respecting each other, being able to speak up when need be, every one knows their roles and responsibilities, we try to make work a safe, fun and healthy environment.

WCA:  What has been your greatest success to date what is your goal for Sierra Leonean music through Reems?

RE: Our major success is since the signing of Empress Pee a Sierra Leonean female artist, who is now recognized as one of the best female rappers in Sierra Leone. Our goal, is for Sierra Leone music to be heard across the continent, and then the world, and for our videos to be played in major countries, because visuals sell, and our superstars need to being recognized.

WCA: What is your vision for Reems Entertainment in the next 5 years?

RE: To make Reems one the biggest marketing, branding and entertainment companies in Sierra Leone.

WCA: Any advice for women entrepreneurs and artists starting out in this industry?

RE: Believe in your dreams, collaborate with other women who has the same aim and vision as you. Don’t take no for an answer, go for what you want and most importantly put God first. Last but not least, remember that hard work does pay off.

For more on their work visit Reems Services SL Limited