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Wednesday, May 2, 2018

Here's Why you should own a Mode Observer Capsule Collection and more..

When Musu Kaikai went public about her new bespoke fashion brand, a subsidiary brand under her sister's well established Fashion Brand Madam Wokie, we were all ears and glistening from ear to ear. Why you may ask? We are huge fans of the young fashion enthusiast, Publicist, and humanitarian and seeing her produce apparel that mirrors what she wears and admires was a happy sight to witness. This Miriam Makeba's grace meets Tiwa Savage's creativity, topped with Ella Koblo Gulama's strength, her brand is all of this wrapped up in one. From her Gara (tye dye) Buba gowns, to her long silk dresses we are so excited about what the rest of the brand will unfold this year. 


Photocredit Mode Observer


According to Musu Kaikai; "MODE by Musu Kaikai will include clothing, apparel, jewellery and other accessories, mostly produced in Sierra Leone or sourced from my travels" Currently the brand is showcasing its Inaugural Capsule Collection, as well as beautiful hand picked  Masai Jewels from Kenya. 

Here are the  reasons you should be picking up a Mode Observe piece as soon as it hits the shelves:

Minimalist chic: The pieces have a simple, intricate and  feminine chic look that we love. Musu's use of color is spectacular, and the fabrics of choice are impeccable.


Photocredit Mode Observer


Female and African owned: Musu Kaikai is a Sierra Leonean entrepreneur who is U.K. based by way of Sierra Leone, she has served as the marketing and pr specialist to her sister's brand. 

Timeless pieces: We know 10-20 years from now you will wish you owned a Mode Observer piece. These pieces remind me of the pieces our African mother's had that we took for granted but salvaged a few. These pieces will be vintage and highly sought after.

Sisterhood: Musu's relationships with all of her sisters are goals. Watching their interactions online and offline is one that delights us and exemplifies the essence of what WCA stands for; love and sisterhood.


Mode by Musu Kaikai will be sold at Madam Wokie, 14 C Syke Street, Freetown, and online. For more on Mode Observer follow them here Mode Observer

Photocredit Mode Observer



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