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Wednesday, April 26, 2017

Discover Your True Purpose by Rita Obi


Have you ever experienced that feeling of incompletion?  Everything seems right externally. You've got a good job, your finances are in order, your business is flourishing, your friends are amazing, and you’ve got a good man by your side! Although life seems great, there’s still a feeling of emptiness that lies within you. You know there’s something missing, but you can't put your finger on it.
You're searching for your purpose. You're trying to figure out what your "WHY " is on this earth. You've probably attempted to pursue a career in medicine, law, nursing, etc. and realized it wasn’t your cup of tea. Or maybe you've even tried pursuing a career in event planning, retail, beauty, and many other business ventures that seem successful for other women. But you weren’t really into it.  And guess what? There is absolutely nothing wrong with that. Don’t settle, keep digging! 



Here are four tips that will help you find you purpose:

1.     Listen To Your Life 
Listening to your life is a matter of observing ongoing patterns of feelings or emotions. Pay attention to these signs. If there is a feeling of emptiness within you, don't ignore it, confront it! Outings, retail therapy, or going on a million dates will not fill that void!  Stay still for once in your life. Take some alone time out of your life to self-reflect and listen to your thoughts. This step will force you to confront your fears and embrace your strengths. More importantly, it will trigger growth.


2. Listen to Your Dissatisfaction 
You are not satisfied with where you are in life for multiple reasons. Acknowledge these reasons, accept them and work on them! Transform this frustration into motivation by doing the work that needs to be done to live a life of satisfaction.  For instance, you may realize the profession you're in isn't as fulfilling as it once was. You want more! This desire for change and growth will push you to discover your talents.

3. Listen to Your Gifts
Stop ignoring what you are great at. Yes, I know, you’re getting that degree to make your family proud. But remember, it’s your life. Start embracing your gifts. Everyone tells you how great you are at something and you push it to the back burner because you're scared of taking risks. You've become so afraid of being judged or talked about that you've started neglecting your gifts. 
Your family thinks you’re silly for pursuing a career in writing and the thought of you pursuing a career in fashion design is intimidating because of the competition. Stop doubting your potential to succeed!
Embrace your  magnificence! Your gifts and talents are entirely unique to you and your purpose in this world.  If you’re good at it, go for it.  Perfect your gift, plan it ( strategically of course) , and shoot for the stars. This gift may create doorways of opportunity for you!

4. Listen to Your Passion
You know exactly what you’re passionate about. It’s that “thing” that brings you joy, excitement, and a sudden adrenaline rush. You can easily envision yourself spending the rest of your life doing this “thing.” But because you want to "play it safe", you call it a hobby. You’ve allowed your fear of failure to convince yourself that you are content. Cut it out ladies! Don't call it a hobby, it's your passion!   Overlooking your passion will simply cultivate a life of regret. 
You were destined to do something much greater than what you are doing now. But you will only find out once you open your eyes and heart. Listen to your heart and inner wisdom. It may feel slightly uncomfortable, but that’s a good thing! Explore that passion further and see how things may go! As long as you are patient with the process, you’ll be a few steps closer to your purpose.



Rita Obi, MPH is the founder of @buildingyou, a consulting business that works with nonprofit startups to develop programs, workshops, and events suitable to their persona, in an effort to secure funding. She has over 7 years of experience providing consulting services and training to nonprofits startups in areas of program planning and fundraising. She has served organizations in New York such as Children's Hospital At Montefiore, New York City Food Policy Center and organizations in Nigeria such as UR4 Africa and Head Start Private School .

Rita is also a humanitarian and entrepreneur. She is the co-founder of the educational nonprofit organization, @korfoundation, , a nonprofit organization that provides social and academic support to students in rural villages of Nigeria and the U.S Marketing Executive Director for @crystalcourtlekki, a luxury hotel in Lekki Phase 1, Lagos, Nigeria.

General instagram page is @oluchi_ob

Tuesday, April 25, 2017

3 branding lessons learnt from SheaMoisture by Afrikinky Naturals


Photocredit Debbin Photography


SheaMoisture - a US-based personal care company which focuses on hair released a recent advert which promoted the company's products featuring an African-American woman, and women with blonde hair and red hair led to an online backlash More via Madame Noire

Here's what every brand should know and learn from this:

1. Don’t compromise authenticity for profit.

Social media; Youtube, instagram and facebook have made it very easy for black women to launch their own products not only to use them at home but to start selling easily on the social media platform. I am sure Shea Moisture is looking ahead and wants to expend their customer base. 
As you look to expand your customer base, remember the stay authentic, you might lose your original fans in the process.
"Shea Moisture had to diversify their market for financial gain" but AA black women spend 80% more on Beauty

Remember your brand uniqueness and stay true to it.

From Shea Moisture: "We are different - and we should know better".
Shea Moisture centered white women in a black woman space and that is so hurtful. Yall not getting my coins. Them white women can have yall
— busan babe™ (@melaninbarbie) April 24, 2017

Photocredit Nikeli Photography


2. Listen to your customers and don't feel too big to apologize!  

SheaMoisture was very quick to respond and apologize to their customers via its Facebook and Instagram pages. The response from them read  "We really f-ed this one up. Please know that our intention was not - and would never be - to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate.
"We are different - and we should know better. Thank you all, as always, for the honest and candid feedback. We hear you. We're listening."

This apology however isn’t sitting well with SheaMoisture’s fans especially black women who are the reason Shea Moisture has grown so much; A Twitter user threatened to take down the brand: "Black women built SheaMoisture…Black women will take it right on down too." 

A Facebook user continued: "I'll take my dollars elsewhere and I'll advise all my friends and family to do the same. Have fun with your new base."

3. Be clear and consistent on your social media messaging 

The entire Ad seems to be focused on them expanding their entrepreneur base due to the fact that the natural industry has truly changed people are heading to YouTube and learning how to make products like DIY whipped  shea butter and DIY black soap shampoo and aren't necessarily rushing to Shea moisture for products. Shea moisture should be authentic in their messaging whilst also balancing their profitability in the long run. A brand could have been easily created to support their new clientele base and they maintained the brand as is for their black woman base .

Click here for more on Afrikinky
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