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Sunday, March 11, 2018

This Hotel in Sierra Leone, West Africa promotes women in leadership

In the spirit of all things women's empowerment and promoting selfcare and travel lifestyle. We spotlight a hotel which prides itself as as a hotel like no other one that offers unrivaled services in Freetown Sierra Leone, the Radisson Blu Mammy Yoko Hotel. We sat with Hafsatu Serry of Radisson Blu Mammy Yoko Hotel to talk about the importance of empowering women working in the hotel, and their women in leadership program. 

WCA: Tell me a bit about how Radisson Blu is empowering women within the organization?

RB: Based on their marvelous performance, we have 18 female staff that have been promoted onto a senior levels last year. It is mandatory for all of our female staff to actively participate in all trainings, discussions and activities.

WCA: Describe 2-3 of some of the women that work on your staff and what qualities stand out about them in their line of work?

RB: They are hardworking ladies who provide support to their staff, in which they understand that there is a need for women to be empowered and also how difficult it is for them to balance between personal and professional commitments.

WCA: How many female employees do you have and how do you ensure you are recruiting and retaining your female employees?

RB: We have 77 females as employees and for all vacancies it is highlighted and stressed for women to apply.

WCA: How does Radisson Blu as a whole support women's empowerment?

RB: It is one of the parent (Radisson Hotel Group) company’s core principles in which there’s a programme specially designed called ‘Women In Leadership’. In which the Radisson Hotel Group wants to enlarge their number of female in senior positions while at the same time challenge the existing thinking. The Radisson Hotel Group wants to tackle each female employees individual strengths and make leaders out of them.

WCA: What community outreach does Radisson Blue do to support  that empowers women?

RB: Ever since operation (2014) we have had 120 various vocational institutions for internship at the hotel. At the end of their training, if there is an open vacancy we take the best students and for those who want to continue at other places we add their experience with us under their cv.

WCA:What is Radisson Blu's take on mentoring women and empowering younger women in the organization? 

RB: We believe in and also celebrate diversity and also respect what’s different and remarkable about each of our female staff. At every level within the hotel, we strongly allow their participation in which we identify and highlight their strengths and weaknesses. Based on this we actively work on them through training, open conversations about their careers and how to examine different approaches towards their work.

WCA: If there was one advice you would share with other women who are interested in entering into this field what would you say?

RB: Get ready for everything! In hospitality, working with customers and behind the scenes gives you an insight and teaches you what it takes to effectively run complex operations. It is an experience worth a lifetime as you learn and gain new things that can be incredibly useful in the future even if you wish to leave the industry and find something new.

Thursday, March 8, 2018

Happy IWD 2018! Celebrating Community and Sisterhood through Music

Music is such a powerful source, it makes us dance, sing and express ourselves as African women. Music can be a conduit for art, activism. This year we celebrate African women artists who are blazing trails in their various industries. What better way than to celebrate the following artists including, from South Africa to Senegal we wanted you to jam and celebrate African female uniqueness through music this year. Some featured artists include  Yvonne Chaka Chaka from South Africa, Maame Afon from Ghana, Oumou Sangare from Mali, India Arie from the United States and so much more. We hope you enjoy this spotify playlist and remember to celebrate all the women doing amazing things this year! To listen to our spotify playlist click WCA IWD 2018 Playlist. Happy International Women's Day let's celebrate all of our achievements! 

From the WCA Team.

Sunday, February 25, 2018

Celebrating Sisterhood: Celebrating The African Women's Development Fund

As we continue this month of celebrating sisterhood. We would like to highlight various organizations and individuals who emulate sisterhood. One sucThe African Women’s Development Fund (AWDF) is a grantmaking foundation that supports local, national and regional women’s organizations working towards the empowerment of African women and the promotion and realization of their rights.h organization is the African Women's Development Fund. 

The organization was founded by three African women Hilda Tadria, Joana Foster (may her soul rest in peace) and Bisi Adeleye Fayemi in 2000. To date the organization under the leadership of Theo Sowa has mobiized resources for over 1300 organizations in 45 countries in Africa and the Middle East. 

For more on AWDF visit The AWDF

Photocredit AWDF

3 Women's Month Events for African Women in the Diaspora

As much as we don't believe in only celebrating women for a month, we also understand the importance of women gathering and amplifying our presence through community. So March is like christmas for us here at WCA. Here are a few events for those of you in the New York City Tristate Area you definitely want to attend and check out. 

1. AWDF-USA presents Voices of the Diaspora.“Voices of the Diaspora” is being held during the 62nd convening of the United Nations Commission on the Status of Women. This timing is fostering attendance by some of the leading names in African women’s philanthropy and diplomacy including AWDF CEO Theo Sowa, AWDF USA Board Chair and Ghana’s Ambassador to Brazil, Her Excellency Dr. Abena P.A. Busia., and AWDF Special Programmes Manager Abigail Burgesson.

The invite-only gathering will include a cocktail hour, hors d’oeuvres, and comments from a range of women on the theme of “Amplifying Women’s Voices in the Diaspora.” The goal of the program is to illustrate to attendees the work accomplished by AWDF, emphasize the importance of cultivating a culture of philanthropy across ages and socioeconomic backgrounds, and ultimately to illustrate the significant and unique role that AWDF USA plays as a bridging organization.

2.  AfriWomen Hangout! : A WCA sponsored event in collaboration with Moremi Initiative, Whole Woman 40/40 Initiative Hosted by The AWDF-USA, Afri-Women Hangout is a space to gather African women from the continent and from throughout the diaspora, with the ultimate goal of advancing  intergenerational feminist movements in Africa in the diaspora. To request an invitation to the event email This invite-only Hangout which will be hosted by Maame Afon-Yelbert Sai and Moiyattu Banya both AWDF-USA board members. The event will bring young women emerging as leaders from networks such as Moremi Initiative, Women|Change|Africa and Whole Woman 40/40 Initiative. in the fields of education, non-profit work, entrepreneurship, and other areas will participate in networking, leadership development activities, and receiving mentorship from women leaders who are established in their fields.

3. Women Werk Conference 2018 : The Women Werk annual conference is an event to look forward to. The organization will celebrate the 5th Annual Women Werk Conference on March 10th at New York University, with the theme Reset: Bounce back from setbacks. To purchase early bird tickets visit We hope to see you there!

5 things to do before you build your online personal brand

We have all heard the same story of this concept of Personal branding but here at WCA we firmly believe in branding in the most authentic way. This means cultivating our truest inner selves and building our character, having a clear sense of what our value systems are. We define your personal brand simply as all that encompasses who you are. Here are 5 questions you should go through when you are developing and thinking of your personal brand prior to going online. 

Who are you?
Think about who you really are, what makes you different, what are your values that you won't compromise. What are the qualities about you that you want to share with the world? Are you someone who has a heart for service? Do you like dogs? Do you like to travel? Are you a hardworking person? Think of the things that make you stand out. 

 What is your ultimate goal and what does success look like for you?                              
This is important, before you even can go forward with sharing your brand with the world, you want to be clear about what is the goal for your brand? Do you want to share knowledge on cooking? Do you want to host mentoring circles with young women? What is it that you want to do. Also it is about thinking about what does it mean for your brand to be successful? Will you build a strong community of people who resonate with your brand? Will you be able to sell your products? etc.

What areas of your work do you want to be known for?
There may be many skills that you possess but building your personal brand is about figuring out what do people come to you mostly for and what services or products you want to sell. This is important because then you can know if you have achieved your branding goals in a timely manner. For instance if you are a really good writer for instance you may want to write and publish books.

Where do you want to add value to the area's of others?
Value, value, value providing value is so critical in business, career and even in the non for profit field. What is it that you want to do to impact the lives of others? Do you want to make transportation easy for school going children? Do you want to provide nutritional baby food? What is it that you will do to change the current landscape of the people that you serve. Think of what value you will provide to others and then decide on how you would go about providing that value. 

Photocredit Tamara Fleming Relevant Images

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