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Wednesday, August 15, 2018

The Legacy Collection by Edwina Kulego Launches 6 non traditional lipstick nudes for women of color

WCA is excited to announce that  our recently featured Bosschique,  Edwina Kulego is launching her second beauty collection in collaboration with Celfie Cosmetics in August 2018. The Legacy Collection is a 6 color, vegan crème lipstick collection inspired by the success of the bestselling color “Nogah” from her first collection “Essentials By Edwina.”


The Legacy Collection features 6 non-traditional nudes for women of color. In today’s beauty market finding your perfect nude shade shouldn’t be a hassle, yet it remains a problem that many women with darker skin tones face; The Legacy Collection serves as a solution.


Creating a luxurious and classic product for the everyday woman was key to the collaboration. Edwina was also adamant about making the collection 100% cruelty free. Thanks to the soft and creamy properties of the product, it applies evenly, without creasing or drying the lips. The colors: Liberia, Egypt, Ghana, Angola, Congo and Yaounde are all inspired by and represent a destination in Africa. Varying from a deep, pigmented chocolate hue to a blissful beige, the colors of The Legacy Collection are perfect for a bare face look as well as a glam night out. With Edwina’s background growing up in Sweden, an appreciation for minimalism was captured in the design details which features a sleek black and gold aesthetic; one of Edwina’s favorite color combinations.


The dynamic campaign features fashion and beauty heavy hitters including Ursula Stephen, Sharifa Murdock and Rachel Johnson. “I wanted to gather group of my girlfriends who happen to be inspiring women from all walks of life who influence and create their own Legacy” – Edwina Kulego. In February 2018 celebrity hair stylist, Ursula Stephen named the color “Ghana” the “perfect nude lip.” After this statement, it was evident that Edwina and Celfie cosmetics were addressing a specific need in today’s market. Edwina states: “I immediately wanted every woman to feel the same way.”  

Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group while running her own company The Kulego Group. Edwina has established herself as a prominent figure within the fashion and global business space; engaging in public speaking, brand collaborations, philanthropy and strategic partnerships.

Started in 2014 by New York native Nicole Harding, Celfie Cosmetics is a company that empowers
people everywhere through the magic of makeup and expression. Celfie Cosmetics supplies stand-out eye and lip makeup products that enhance the natural beauty of faces across the globe. Successful collaborations include TV show star, Claudia Jordan and Miss Universe Kenya, Scarlet Were. 

The collection will be available on & on August 15th. Launching in Scandinavia and in the UK on September 1st. For every lipstick sale, Edwina Kulego and Celfie Cosmetics will donate $0.25 to African Health Now, a non profit organization that provides accessibility to primary health care in Africa.

For more on how to shop the collection visit

Wednesday, July 18, 2018

Building Culture, Community and Food: Introducing Fulani Kitchen

Fatmata Binta of Fulani Kitchen
Fatmata Binta was born and raised in Freetown Sierra Leone to first generation Sierra Leonean Fulanis of Guinean descent. She describes herself as the Fulani Chef, a classic nomad. She has traveled to several continents and has worked with many African chefs.
She’s also been featured on several TV shows and media outlets across the African continents. She is now based in Accra, Ghana where she is building a rich culinary experience through her Fulani traditional dining pop ups. Her vision is to promote Fulani culture through food, bring people closer and to promote african cuisine to the world.

WCA: Tell us a bit about  Fulani Kitchen and what inspired you to launch your brand?

FC: The motivation behind Fulani Kitchen is to promote the cuisine I grew up eating  and Fulani culture. I fear Fulani culture is slowing disappearing and believe food is not only the best way to preserve our culture but also share it with the world. Nothing brings people together like food. Ultimately my vision is to promote Fulani cuisine on a global scale by taking Fulani Kitchen on the road like my nomadic ancestors.

WCA: Who is the ideal Fulani coinnoseur ?
FC: An elder in the Fulani  community, such as my grandmother. They not only know the best ingredients and where to get those ingredients but the stories behind each dish. They don’t use modern tools but never miss the exact quantity required. They are not only great chefs but also teachers, doctors, counselors, and leaders.

WCA: What is your favorite fulani meal and why?
FC: My favourite Fulani meal is Lachirie eh corssan, prepared with steamed corn, sugar and fermented cow milk. Growing up there was always this excitement of attending celebratory ceremonies ( naming ceremony,weddings) where you get to reunite with cousins and we always shared that particular meal together in one bowl. It was served last and we used to hang around our aunts and moms as they serve the men asking them to please save a good portions for us cause if not we may end up not getting a portion of it.

WCA: A huge element of WCA is community and we see that with your events you host, tell us what community and sisterhood means to you?

FC: Sisterhood and community means a lot to me, based on my cultural norm (Fulani) I believe sisterhood is having a women(young and old) who support, guide, love and tell you the truth in all situations. A community is a group of sisterhoods, families and brotherhoods that work and support each other to achieve have a common vision. Without strong communities society dies.  

WCA: As someone who is constantly creating new things and building a powerful brand, how do you overcome creative block and how to you handle fear when you want to step into new territory ?
FC: I have been lucky not to experience creative block and I’m naturally a fearless person. I try to remain authentic as possible and mostly I share experiences I have lived from my childhood to date. My key challenge is feeling overwhelmed and anxious about bringing to life my numerous ideas on food.

WCA: Any advice for women entrepreneurs starting out in this industry?

FC: Yes! Believe in yourself and trust your journey even the baby steps, work smart and surround yourself with the right people above all start small and don’t be afraid to fail.

Thursday, May 31, 2018

Heartfelt Letter to the Ladies: Lupus Awareness month, by Ruth Aine

If you haven't  noticed, there is a purple revolution  going on because it is May. May is Lupus Awareness Month and for those who don't know : 

Lupus is an autoimmune illness that attacks the skin,  internal organs and joints. There is no two cases of Lupus that are similar  so it is very hard sometimes to be able to compare any two sick people.  

Sharing my story is important to me because I have lived with this illness most of my life.  During highly stressful times like exam time during high school and University, my body reacted and I fell sick.  This continued well into my adult hood and now that I have a diagnosis, my Life is at peace.  

It is important  to note that Lupus affects women 14-45 years of age and can be triggered by anything. I feel that women take on quite a lot in this world.  Our first instinct is to nurture and that means we are caring for everyone else but ourselves. And because of that,  we are prone to illnesses like these.  
Lupus also comes with a host of so many other autoimmune  issues - rheumatoid arthritis, thyroid, sjogrens, raynaud's syndrome etc.

Createher Stock Photos

All these have a few things in common the most being that they are manageable conditions.  

We can live and have productive lives with these conditions.  Here's how : 

1.SelfCare : When you and I are done taking care of the world,  it's important to take care of ourselves.  Find something that relaxes you and keeps you alive.  I practise self care everyday,  by reading a book,  writing my journal and And exercising. I feel then that I am nurturing myself and allowing me to be present and available  for the  tasks ahead.  

2.Keep out the Negative  Over amplify the positive:  I find that life can be overwhelming and sometimes it's important that we don't let it get to us.  We choose what battles to take on and what not to take on. That means saying No alot but also realising what your strengths and super power is in dealing with people.  

Rest.  It's okay to rest.  It's okay,  to find time for yourself. Take that 5 mins during lunch break and breathe. Take that Saturday afternoon nap.  At the end of the day,  to be able to serve others, we need to be our best selves.. 

3.Take your Vitamins:  Go on and schedule that doctors appointment. I have since learned that a woman after 30 needs to see her doctor. Our bodies put up with so much. Get that PAP done.  Get that mammogram. Check your Iron Levels and your nutrient profile.  30 is the prime.  30-40 is when we get things done that set the foundation for our later years. But we can't do all that if we are not healthy. Sometimes we ignore small things,  pain in the lower abdomen,  Insomnia, Constipation etc. Ask questions and make sure you are being listened to and your concerns are being taken care of.

Createher Stock Photos

4. Eat healthy: Drinks lots of water.  Cut out refined foods and sugars,  and you will be amazed how much more energy you have to take on the world.  
I do all these things because I have an autoimmune  illness. And I am doing well. My inflammation  markers are way down and Lupus is under control. But don't wait to be sick to live healthy. Invest in your health now. And you will reap bountifully.

Wear some purple this month and support the sisters that have to fight a wolf everyday of their lives. 

Thursday, May 10, 2018

African Women Build: Why black millenial mompreneurs are heading to Washington DC on May 19th

When we received the email from District Motherhued founders Nikki and Simona, we were already excited then. However, little did they know that WCA has been huge fans of their work, and to our joy both founders were just as much fans of WCA! As mother's day approaches, we caught up with Nikki Osei-Barrett and Simona Noce CEO's of District motherhood and creators of the first ever Momference. The mom's met online and yet their relationship seems like one that has existed for a long time. So a bit about both Founders: 

About the Founders

 Nikki Osei is a fashion, beauty and lifestyle publicist hailing from the DMV. After graduating from Bowie State University with a degree in Mass Communications, she relocated to New York City where she interned for several prestigious fashion PR firms, freelanced and assisted in producing Mercedes Benz Fashion Week shows. During her agency stints, she worked alongside many brands including Custo Barcelona, Sachin + Babi, Chinese Laundry, Benefit Cosmetics, Shopstyle and E! TV. In 2011, Nikki founded Osei Public Relations, a boutique agency which provides strategic outreach and publicity, event management and celebrity seeding services to emerging brands and in 2016 pursued Osei PR full time.  Nikki currently directs publicity for various domestic and international fashion, beauty and lifestyle brands. Nikki is also the co-creator of District Motherhued, Washington’s premier organization for millennial moms of color and The Momference - the premiere conference for magical, millennial moms of color. Despite becoming a mother at the age of 16, Nikki relentlessly pursued an unconventional career. She continues to grow and thrive professionally all while tending to her husband and 2 boys.  

Her business partner  Simona Noce is an accomplished Public Relations manager who has worked with some heavyweights, but her greatest achievement and her most important role is being a mom. Simona is skilled and dedicated public relations professional with an intense passion for media, entertainment, and the execution of creative ideas and special events. She is currently a full-time entrepreneur running The Noce Model, a  PR & marketing strategic firm, focused on creative, entertainment, lifestyle, and tech brands.  She is also the co-creator of District Motherhued, Washington’s premier organization for millennial moms of color and The Momference - the premiere conference for magical, millennial moms of color.
Simon and Niki founders of Momfrence

We start off the interview asking both women who happen to be Ghanian American what building their companies look like for them; 

 The women shared that  outside of their  respective businesses (Osei PR & The Noce Model), they have had the opportunity to work collectively to build District Motherhued. Founded in 2016, District Motherhued is Washington, D.C.'s premier organization for millennial moms of color. The event started out simply wanting to have a single event for local, black moms in the D.C. metropolitan and surrounding areas. The response to their first event "The Mom Loft" was amazing, and they state  "now, here we are over 15+ sold out events and 4000 moms later gearing up for our first large-scale conference. We're honestly awed by how things have organically grown and progressed. We've built our organization simply by maintaining a consistent, authentic, engaging social media voice and presence + hosting (quality) regular events."

 Their Ghanaian heritage plays a huge role in their business mindset and life outlook. The ladies share with us that "with us both being Ghanaian American, there's a sense of pride and excellence that we incorporate in all that we do. You know Ghanaians (Africans in general) are overachievers and that the expectations of children of the Diaspora are especially high. Couple that with us both having Public Relations & Events expertise, we try to always execute to the highest of our capabilities. And like most African children, our ultimate hope is that through our work and efforts we make our parents proud, especially as our initiatives are non-traditional. "

The Momference

Photocredit the Momference
What is so inspiring is the way both women have designed the Momference was that both founders saw a need for black mothers. They shared with WCA that "We've hosted several events since launching District Motherhued but we wanted to find a way to reach more women, as we typically can only accommodate 50-75 moms at a time. We researched the mom conference-sphere and noticed there are several conferences for moms but none that cater to US -  black, millennial moms. 

" In being conscious of diversity yet highlighting the intentionality of the conference, they share that their " intention is not to segregate; however, there are obvious differences, needs and issues that moms of varying ethnicities face. And because nothing like this existed, we  took it upon ourselves to create a space and event that we know moms like us are seeking."

In excitement we wanted to know what moms who will be attending should look forward to this amazing event. "There's SO much to look forward to at The Momference!" The event will have from amazing keynotes Instyle Magazine's Beauty-Editor-At-Large, Kahlana Barfield Brown and Essence Magazine's Fashion & Beauty Director, Julee Wilson, and top mom influencers and thought leaders from across the nation. The event will also feature  a Mommy Market where moms can shop brands made FUBU or with black women  in mind, pamper suite for women to relax and unwind, fabulous gift bags, and, most importantly, moms will experience unparalleled fellowship.

We talk about the highs and lows of producing the first ever Momfrence event, since this is such a trailblazing one of a kind event. The ladies share their excitement and contribute their success to the amazing businesses and brands that have supported them including:  ESSENCE, Whole Foods, Zenni Eyewear, BOZZUTO, The Root (and more) that took a chance on their  inaugural event and are aiding us in successful execution. The express the importance of community and the validation they receive from the moms that they serve. 

It is so beautiful to hear the women give reverence to God being at the center of their business and a driving force through life's challenges "We've honestly not faced many challenges as we've developed District Motherhued/The Momference and for that were SO grateful. But when the work is selfless, intent is genuine and God is at the core of it all, your mission will always thrive. Personally, we've both dealt with family issues, transitioned from full-time careers to mompreneurship and deal with the never ending struggle to find balance while juggling business, children, partners, etc. "

Having both women as  powerhouses who are stylish, focused women we asked the women who their favorite brands/women that inspire you currently and why they respond "Of course we're enamored with Kahlana Barfield Brown. Her style is effortless and flawlessly executed. Every single time. we also love Kelly Rowland, Sarah Jakes Roberts, etc. There are too many women to name. For brands, Cushnie et Ochs is classic, elegant, chic and bossy AF. We also love everything from New York & Co to Muehleder."

Simona  with her sons

We close the interview by inquiring from the women what does sisterhood mean to them and their work, as a core value of WCA we know it is one of their's as well.  

What is so special about the duo is that their chemistry feels as if they have known each other for a long time, however according to them they mention that "It's so funny we've only known each other for almost two years, yet when people see us together they assume we've known each other forever. Lol."

They emphasize the importance of support and partnership by tatting that they support each others endeavors, and champion the women around them by highlighting their accomplishments, businesses and families

Nikki with her sons

We end the interview by the Nikki and Simona sharing that "We truly believe our friendship is God-ordained, formed to not only make us better individually but also to show others that there's success in numbers and to dispel the myth that black women can't get along. Our friendship literally built a regional and national sisterhood. And that is the true power of collaboration"

Wednesday, May 9, 2018

3 Reasons to Build at the Build Pop up Power Brunch

As our build brunch Pop up Power Brunch approaches on June 20th, 2018 at the Swiss Spirit Hotel,  we thought it would be good to share with you why we believe building is important. The concept of The African Women Build Series we launched in 2016 is what propelled us to create offline communities for women entrepreneurs to gather, thus the Build Brunch was born. 

Identity: In order to attract the right clients, your brand needs to be credible as well as authentic. Your brand identity represents a critical part of your company, it is your brand's DNA. Your identity is what makes you different to stand out from your competitors. This workshop will help you key into what is your brand identity as well as how to sharpen various aspects of that identity through content as well as image branding.

Community: Building the right clientele base is important. The build brunch was curated with the audience in mind. Unlike large events that one goes to gains inspiration and possible new relationships but walks away feeling overwhelmed with what to do next, the build brunch not only helps you to identify and develop solutions for your business challenges, it also provides the space to build relationships with women entrepreneurs around the specific topic area. It also provides the space for you to receive peer to peer feedback in nurturing and enhancing your brand.

Opportunities: Branding is what helps companies, brands, and businesses position themselves for the appropriate opportunities that are accurate for their work. This workshop will help you figure out how to best position your brand as a global brand.

We hope to see you there! 

The Build Brunch is Held in Freetown Sierra Leone on June 20th, 2018. For ticket purchases email us at The Build brunch is sponsored by our sister communications firm.

Wednesday, May 2, 2018

Here's Why you should own a Mode Observer Capsule Collection and more..

When Musu Kaikai went public about her new bespoke fashion brand, a subsidiary brand under her sister's well established Fashion Brand Madam Wokie, we were all ears and glistening from ear to ear. Why you may ask? We are huge fans of the young fashion enthusiast, Publicist, and humanitarian and seeing her produce apparel that mirrors what she wears and admires was a happy sight to witness. This Miriam Makeba's grace meets Tiwa Savage's creativity, topped with Ella Koblo Gulama's strength, her brand is all of this wrapped up in one. From her Gara (tye dye) Buba gowns, to her long silk dresses we are so excited about what the rest of the brand will unfold this year. 

Photocredit Mode Observer

According to Musu Kaikai; "MODE by Musu Kaikai will include clothing, apparel, jewellery and other accessories, mostly produced in Sierra Leone or sourced from my travels" Currently the brand is showcasing its Inaugural Capsule Collection, as well as beautiful hand picked  Masai Jewels from Kenya. 

Here are the  reasons you should be picking up a Mode Observe piece as soon as it hits the shelves:

Minimalist chic: The pieces have a simple, intricate and  feminine chic look that we love. Musu's use of color is spectacular, and the fabrics of choice are impeccable.

Photocredit Mode Observer

Female and African owned: Musu Kaikai is a Sierra Leonean entrepreneur who is U.K. based by way of Sierra Leone, she has served as the marketing and pr specialist to her sister's brand. 

Timeless pieces: We know 10-20 years from now you will wish you owned a Mode Observer piece. These pieces remind me of the pieces our African mother's had that we took for granted but salvaged a few. These pieces will be vintage and highly sought after.

Sisterhood: Musu's relationships with all of her sisters are goals. Watching their interactions online and offline is one that delights us and exemplifies the essence of what WCA stands for; love and sisterhood.

Mode by Musu Kaikai will be sold at Madam Wokie, 14 C Syke Street, Freetown, and online. For more on Mode Observer follow them here Mode Observer

Photocredit Mode Observer

Thursday, April 26, 2018

Sip Sop and Socialize a Women Mean Business event, Freetown Sierra Leone


Looking for a way to connect collaborate and support female entrepreneurs? Attend the Sip, Shop and Socialize hosted by Women Mean Business. The event will feature a Boss lady talks by various female entrepreneurs including Mary-And Kai Kai, Creative Director of Madam Wokie and others as well as cocktails, raffle prizes and more. Be sure to attend! 

For more on the event visit WMB's page here WMB Honors

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