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Tuesday, February 16, 2016


FOR IMMEDIATE RELEASE:                                                                                                                                       
 Contact Name: Moiyattu Banya 
Company Name: Women|Change|Africa
                    Putting Your Best Self Forward: Developing your Business and Personal Brand
What do networking, branding, sisterhood and uniqueness have in common? A meeting of the minds at the Women Mean Business Entrepreneurial and Leadership Honors. This year, Women Mean Business brings an experience like no other to Sierra Leone by announcing it’s 3rd Annual Women Mean Business Entrepreneurial & Leadership Series – March 12, 2016 at the Sierra Lighthouse Hotel in Freetown Sierra Leone, West Africa. 
African women have always been in the business arena, however time and time and again women lack the necessary resources to scale up and position their businesses to become successful. Internationally, women make up 50 percent of the world’s population, 40 percent of the global workforce, but yet only own about 1 percent of the world’s wealth. As the backbone of communities and the continent’s greatest potential to unlocking economic growth, African women provide the majority of labor with the least amount of resources. In Africa, ‘Women in Africa represent 52% of the total population, contribute approximately 75% of the agricultural work, and are responsible for 60-80% of the food production. Yet, they earn only 10% of African incomes and own just 1 percent of the continent’s assets’ (UNDP). When given the opportunity, women will invest the majority of their income in their families and communities but still face barriers to fully participate in the economy.  It is critical that women are recognized and position themselves as a driving force in the development of Africa’s Small and Medium Enterprises. 
Women Mean Business is a unique and intimate annual educational and inspirational platform for young and emerging African female entrepreneurs in all business fields. In 1975, International Women's Day was given official recognition by the United Nations and became a national holiday in some nations around the globe. As part of International Women's History Month this event serves as a way for us to impart practical skills, confidence, and ambition among African female entrepreneurs and most importantly  honor women of African descent in business who continue to  play their part in the global fight for economic, political and social achievements of women past, present and future.  

Curator Ajara Bomah states “ This will be a life changing event for women business owners in Sierra Leone, and they surely will not want to miss this”. She is looking forward to an engaging and unique event that she believes will open up the Sierra Leonean market to other markets on the  continent and is pleased to be providing Sierra Leonean women the opportunity to learn how to sharpen their brands and take their businesses to an international level, by Putting their Best Foot Forward
This year’s event will be in the form of a Entrepreneurial and Leadership Honors Brunch.  The honorees are from both Sierra Leone and Ghana will share insights on the importance of profile development and branding one’s personal and business selves. 

This year’s Honorees include: 

Anita Erskine - Founder of Brand Woman Africa, and Keynote Honoree. Brand Woman Africa is an organization that projects the advancement of women across African societies and in the diaspora through Television. 
Yvonne Aki-Sawyerr – Investment Director, IDEA-UK. IDEA UK is  a real estate and infrastructure development company that is currently building the Hilton Freetown Cape Sierra Hotel and has a portfolio of other projects in Sierra Leone.  
Randa Said Swaid – Managing Director City Plaza. City Plaza is Sierra Leone’s first interiors and design retail outlet and the Swiss Spirit Hotel - Sierra Leone’s first branded boutique hotel. 
Kumba Blessing Dugba- Founder of FB Customized Weddings and Events. A highly recognized national wedding planner and one of Sierra Leones youngest trailblazer in the hospitality and decoration industry. 

The Mistress of Ceremony is Mrs. Millicent Lewis-Ojumu- Managing Director of CLAS Consults a consulting firm operating in Sierra Leone, Liberia, and the United Kingdom, providing corporate advisory services in the areas of investment, project development, finance, immigration, emigration, tax, banking, auditing, accounting, real estate and more. 

Event Details are as follows:
ï WHO:  New and emerging business women & men
ï WHAT: Brunch and Honor Ceremony 
ï WHEN: March 12th, 2016 11am-2pm 
ï WHERE: Sierra Lighthouse Hotel, Freetown Sierra Leone
ï COST:  Le 250,000 in advance 
Follow Women Mean Business 
on Twitter @womenmeanbizz
on Instagram @womenmeanbusiness
Follow updates via our event hashtag #WMB2016 #Mybrandmeansbizness                                                      
For event information, tickets and sponsorship contact:                                                                                          
Contact Name: Ajara Bomah
Company Name: Rhoyalty Concepts                                                                                                                            
WCA is a proud media partner of WMB 2016 and we look forward to a spectacular event. 

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