WCA is excited to announce that our recently featured Bosschique, Edwina Kulego is launching her second beauty collection in collaboration with Celfie Cosmetics in August 2018. The Legacy Collection is a 6 color, vegan crème lipstick collection inspired by the success of the bestselling color “Nogah” from her first collection “Essentials By Edwina.”
The Legacy Collection features 6 non-traditional nudes for women of color. In today’s beauty market finding your perfect nude shade shouldn’t be a hassle, yet it remains a problem that many women with darker skin tones face; The Legacy Collection serves as a solution.
Creating a luxurious and classic product for the everyday woman was key to the collaboration. Edwina was also adamant about making the collection 100% cruelty free. Thanks to the soft and creamy properties of the product, it applies evenly, without creasing or drying the lips. The colors: Liberia, Egypt, Ghana, Angola, Congo and Yaounde are all inspired by and represent a destination in Africa. Varying from a deep, pigmented chocolate hue to a blissful beige, the colors of The Legacy Collection are perfect for a bare face look as well as a glam night out. With Edwina’s background growing up in Sweden, an appreciation for minimalism was captured in the design details which features a sleek black and gold aesthetic; one of Edwina’s favorite color combinations.
The dynamic campaign features fashion and beauty heavy hitters including Ursula Stephen, Sharifa Murdock and Rachel Johnson. “I wanted to gather group of my girlfriends who happen to be inspiring women from all walks of life who influence and create their own Legacy” – Edwina Kulego. In February 2018 celebrity hair stylist, Ursula Stephen named the color “Ghana” the “perfect nude lip.” After this statement, it was evident that Edwina and Celfie cosmetics were addressing a specific need in today’s market. Edwina states: “I immediately wanted every woman to feel the same way.”
Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group while running her own company The Kulego Group. Edwina has established herself as a prominent figure within the fashion and global business space; engaging in public speaking, brand collaborations, philanthropy and strategic partnerships.
Started in 2014 by New York native Nicole Harding, Celfie Cosmetics is a company that empowers
The collection will be available on Celfiecosmetics.com & EdwinaKulego.com on August 15th. Launching in Scandinavia and in the UK on September 1st. For every lipstick sale, Edwina Kulego and Celfie Cosmetics will donate $0.25 to African Health Now, a non profit organization that provides accessibility to primary health care in Africa.
For more on how to shop the collection visit edwinakulego.com/shop