WCA is excited to announce that our recently featured Bosschique, Edwina Kulego is launching her second beauty collection in collaboration with Celfie
Cosmetics in August 2018. The Legacy Collection is a 6 color, vegan crème lipstick
collection inspired by the success of the bestselling color “Nogah” from her
first collection “Essentials By Edwina.”
The Legacy Collection features 6 non-traditional
nudes for women of color. In today’s beauty market finding your perfect nude shade
shouldn’t be a hassle, yet it remains a problem that many women with darker
skin tones face; The Legacy Collection serves as a solution.
Creating a luxurious and classic product for
the everyday woman was key to the collaboration. Edwina was also adamant about
making the collection 100% cruelty free. Thanks to the soft and creamy properties
of the product, it applies evenly, without creasing or drying the lips. The
colors: Liberia, Egypt, Ghana, Angola, Congo and Yaounde are all inspired by
and represent a destination in Africa. Varying from a deep, pigmented chocolate
hue to a blissful beige, the colors of The Legacy Collection are perfect for a
bare face look as well as a glam night out. With Edwina’s background growing up
in Sweden, an appreciation for minimalism was captured in the design details
which features a sleek black and gold aesthetic; one of Edwina’s favorite color
combinations.
The dynamic campaign features fashion and
beauty heavy hitters including Ursula Stephen, Sharifa Murdock and Rachel
Johnson. “I wanted to gather group of my girlfriends who happen to be inspiring
women from all walks of life who influence and create their own Legacy” –
Edwina Kulego. In February 2018 celebrity hair stylist, Ursula Stephen named
the color “Ghana” the “perfect nude lip.” After this statement, it was evident
that Edwina and Celfie cosmetics were addressing a specific need in today’s
market. Edwina states: “I immediately wanted every woman to feel the same way.”
EDWINA KULEGO
Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages
International Business Development at UBM Fashion Group while running her own
company The Kulego Group. Edwina has established herself as a prominent figure
within the fashion and global business space; engaging in public speaking,
brand collaborations, philanthropy and strategic partnerships.
CELFIE
COSMETICS
people everywhere through the magic of
makeup and expression. Celfie Cosmetics supplies stand-out eye and lip makeup
products that enhance the natural beauty of faces across the globe. Successful
collaborations include TV show star, Claudia Jordan and Miss Universe Kenya,
Scarlet Were.
The collection
will be available on Celfiecosmetics.com & EdwinaKulego.com on August 15th.
Launching in Scandinavia and in the UK on September 1st. For
every lipstick sale, Edwina Kulego and Celfie Cosmetics will donate $0.25 to African Health Now, a non profit organization that provides accessibility to primary
health care in Africa.
For more on how to shop the collection visit edwinakulego.com/shop
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